Client: Aditya Property Broker Industry: Real Estate Brokerage Services Provided: Website Development, Landing Page Optimization, Keyword Research and Bidding, Lead Verification, Digital Marketing

Introduction

Aditya Property Broker, a prominent real estate brokerage operating in Ahmedabad, faced challenges in generating genuine leads for their properties. Funky Developers partnered with them to overhaul their digital marketing strategy, optimize their landing page, and implement a robust lead verification system. This case study details our systematic approach to solving their issues and achieving significant improvements in lead quality and quantity.

Project Overview

1. Initial Website and Landing Page Creation

Our journey with Aditya Property Broker began with the creation of a professional website and landing page designed to capture leads. The landing page was intended to attract potential buyers and sellers by showcasing available properties and services offered by the broker.

2. Lead Generation Challenges

Upon launching the initial lead generation campaign, we encountered a significant issue: approximately 30% of the leads were fake or contained incorrect contact information. This was a major obstacle, as it wasted time and resources, reducing the efficiency of the sales team.

3. Optimizing Landing Page and Form Settings

To address the issue of fake leads, we made several critical changes to the landing page and form settings:

• Enhanced Form Fields: We adjusted the form fields to require more detailed information from users, which discouraged fake submissions.
• User Verification: Implemented CAPTCHA to reduce spam submissions.
• Clear Call-to-Action: Improved the clarity and attractiveness of the call-to-action (CTA) to encourage genuine inquiries.

4. Keyword Research and Optimization

Understanding the importance of targeting the right audience, we conducted extensive keyword research focused on the Ahmedabad market. Our strategy involved:

• Segment-Specific Keywords: Collaborating with the client to identify keywords relevant to their specific market segments.
• Competitor Analysis: Analyzing competitors’ keywords to refine our strategy.
• Bid Optimization: Gradually optimizing keyword bids to ensure our ads appeared in front of the most relevant audience.

5. Integration of OTP Verification

While analyzing competitor websites, we identified the need for an additional layer of lead verification. We integrated OTP (One-Time Password) verification into the lead capture process. This step required users to verify their phone numbers before submitting their inquiry.

6. Results and Improvements

The integration of OTP verification dramatically reduced the number of fake leads. Post-implementation, we observed a significant drop in fake leads and wrong numbers, with 95% of the leads becoming genuine. This improvement resulted in:

• Increased Lead Quality: The majority of the leads were now genuine, enabling the sales team to focus on serious inquiries.
• Higher Daily Inquiries: Achieving approximately 40 inquiries per day, providing a steady stream of potential buyers and sellers for Aditya Property Broker.

Key Achievements

1. Effective Lead Verification:
   • Reduced fake leads by integrating OTP verification, ensuring 95% of leads were genuine.
   • Enhanced form settings and user verification processes to minimize spam.
2. Optimized Keyword Strategy:
   • Conducted thorough keyword research and optimization tailored to the Ahmedabad market.
   • Improved ad targeting and bid management to attract relevant audience segments.
3. Increased Lead Volume:
   • Achieved a consistent rate of around 40 genuine inquiries daily, significantly boosting potential client interactions.
   • Streamlined the follow-up process, allowing the sales team to efficiently convert leads into sales.
4. Client Satisfaction:
   • Maintained regular communication with the client for continuous improvement and alignment of strategies.
   • Delivered tangible results that enhanced the client’s business operations and profitability.

Conclusion

Funky Developers’ strategic approach to digital marketing and lead generation for Aditya Property Broker exemplifies our ability to solve complex problems and deliver exceptional results. By optimizing the landing page, refining keyword strategies, and implementing robust lead verification, we significantly improved the quality and quantity of leads. Our partnership with Aditya Property Broker highlights the importance of continuous improvement and client collaboration in achieving digital marketing success. We look forward to continuing our work with Aditya Property Broker and helping other clients achieve their business goals through innovative digital solutions.