During the challenging times of lockdown, Symphony, a leading cooler manufacturer, faced the dilemma of launching their new product range without the possibility of hosting a physical event. With over 2000 distributors in India alone, the traditional approach was not viable. However, they found a reliable partner in Funky Developers, a team boasting marketing, technical, and creative expertise. Together, they orchestrated an impressive webinar event that retained the essence of a live stage presentation and successfully launched Symphony’s new product range.

Challenges Faced:

1. Recreating the Vibe: The biggest challenge was to recreate the electrifying atmosphere of a live event within a virtual setting. The team aimed to maintain the same energy and enthusiasm that distributors were accustomed to during past product launches.
2. Inclusive and Exclusive Access: Balancing the need for distributors to receive exclusive information ahead of others, the event had to be password-protected and limited to a specific group of users.
3. Unfamiliarity with Greenscreen Technology: Symphony’s team had not previously experienced greenscreen technology, but they were open-minded and adaptive throughout the process.

The Solution

Funky Developers proved to be the ideal choice for Symphony’s webinar event due to their versatile range of services and expertise in marketing, technical aspects, and creative content creation. With their comprehensive approach, they tackled each challenge systematically.

1. The Virtual Stage: The team designed a virtual stage that emulated the ambiance of an auditorium. Each team member came on stage to present and explain the new product range, ensuring a personal touch to the virtual event.
2. A Simple and Elegant Vibe: The webinar maintained a streamlined and elegant aesthetic, focusing on essential elements and fostering engaging discussions with precise and relevant information.
3. Password-Protected Webinar: The event was made private and accessible only to distributors, allowing them to address any concerns or queries before the product’s public launch.
4. Embracing Greenscreen Technology: Funky Developers guided Symphony’s team through the process of utilizing greenscreen technology effectively, enabling seamless and visually captivating presentations.

The Outcome

In just seven days, Funky Developers and Symphony jointly orchestrated an impressive virtual product launch. The webinar successfully conveyed Symphony’s future visions, and participants gained valuable insights into the company’s values and strategies. Despite the challenges posed by the lockdown, the event showcased the resilient and adaptive nature of both Symphony and Funky Developers.

Conclusion

Symphony’s partnership with Funky Developers proved to be the perfect solution for their virtual product launch during the lockdown. By combining creative, technical, and marketing expertise, the teams successfully recreated the excitement of a live event, ensuring that Symphony’s distributors received exclusive access to the product information. The event’s resounding success highlighted the strength of collaboration and adaptability, setting a remarkable example for others facing similar challenges during unprecedented times.